Madam Whole Wheat Atta

Madam Whole Wheat Atta range is a spectrum of whole wheat flour. It caters to different tastes, with their distinct attributes. The six offerings under this segment are 100% Whole Wheat Atta, Rich Premium Atta, Atta with Multigrains, Premium Punjabi Atta and Smart Atta. Every grain of each offering undergoes stringent quality process of cleaning, grinding and packaging, to keep intact its nutritive values and quality. Indian wheat is high in protein and belongs to the aestivum variety used by everyone in the world for making great bread. So whole wheat bread loaves in India should work right? Why my atta bread just doesn’t work the way I want it to? Why is it dense and crumbly? I used to bake good soft and fluffy 100% percent whole wheat breads when I was abroad and suddenly after moving back to India, the same recipe would give me horrified loaves. I wanted to know why. After a lot of research I am posting this article so it might be helpful to all bread bakers in India. The culprit to bad loaves is the flour. It is all about the unique milling process in India that is different from the rest of the world. So lets first try to understand how Indian milling is done.


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Madam Whole wheat atta is made of zero per cent maida and 100% atta, which makes it extremely nutritious. This also means more fluffy and soft rotis at home. Atta is also made from the best grains heavy on the palm, golden amber in colour and hard in bite. It is grounded using the chakki grinding process for the perfect balance of colour, taste and nutrition.

Atta is a whole wheat flour that is used widely in Indian cuisine to make unleavened flat breads like Roti, Chapati and Paratha. While it is whole wheat flour made from hard wheat, it is different to normal whole bread flour in the various ways. Atta flour is very smooth and fine in its texture. Madam Whole wheat atta is made of zero per cent maida and 100% atta, which makes it extremely nutritious. This also means more fluffy and soft rotis at home. Atta is also made from the best grains heavy on the palm, golden amber in colour and hard in bite.

Madam Rice Atta / Flour is made from thinly ground rice. This versatile flour is used in making various tasty dishes. Rice flour also acts as a healthy thickening agent in a few refrigerated recipes. Furthermore, rice flour is gluten free and is a fine substitute for wheat flour. Rice flour can be used in a wide variety of culinary uses and is a very popular base for noodles in many Asian cuisines. It can also be used as a thickener in sauces, as a breading for fried dishes and as the base for various baked goods. Buy Madam Rice Atta / Flour online now!

Features & details

  •      Better value for money,
  •         Trusted quality
  •          Easy to cook
  •          Packed with utmost care